Work

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Year: 2015

Type: article

Study design: Observational Study

Source: Journal Of Vacation Marketing

DOI: 10.1177/1356766715604663

Authors: Ibrahim Alnawas, Shadi Altarifi

Institution: Petra University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2344342189

FWCI: 8.24

Cites: 136

Cited by: 166

Related to: 10