Work

Brand-Extended Self-Construal

Year: 2016

Type: article

Authors: David E. Sprott, Sandor Czellar, Eric R. Spangenberg

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7099844408

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Related to: 10