Work

How do enhanced and unique features affect new product preference? The moderating role of product familiarity

Year: 2007

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-006-0011-3

Authors: Kevin Zheng Zhou, Kent Nakamoto

Institutions: University of Hong Kong, Virginia Tech

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2120596871

FWCI: 8.284

Cites: 23

Cited by: 139

Related to: 10