Work

Divergence 1 Running Head: Divergence Divergence in Cultural Practices: Tastes as Signals of Identity

Year: 2016

Type: article

Authors: Jonah Berger, Chip Heath, Ben Ho

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7100123642

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Related to: 10