Work

Source Credibility Dimensions in Marketing Communication - A Generalized Solution

Year: 2006

Type: article

Study design: Observational Study

Author: Martin Eisend

Institution: Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2356179871

FWCI: 6.456

Cites: 85

Cited by: 169

Related to: 10