Work

Leveraging technology to cultivate relational benefits and drive purchases in live commerce

Year: 2025

Type: article

Source: Industrial Management & Data Systems

DOI: 10.1108/imds-03-2025-0267

Authors: Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Bosen Lin

Institutions: Xi’an Jiaotong-Liverpool University, Beijing Normal-Hong Kong Baptist University, University of Nottingham

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7101409130

FWCI: 1.796

Cites: 74

Cited by: 1

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