Work

Action-Reaction: Study of the behavioural responses adopted by consumers of brands involved in scandals

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Buffaz, Pierre, Perraud, Laure, Rodriguez, Virginie

Institutions: EDC Paris Business School, Université de Haute-Alsace, Centre de REcherche En Gestion des Organisations, Université Bourgogne Europe, Université Marie et Louis Pasteur, Université d'Orléans, Val de Loire Recherche en Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7103104810

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