Work

Targeting on Instagram: Maximizing Engagement and Reach

Year: 2024

Type: article

Abstract: This article explores the importance of targeting in Instagram marketing, providing an in-depth guide to help businesses connect with their ideal audiences. It begins by highlighting Instagram's extensive user base and the potential for brands to foster engagement and drive conversions. The discussion emphasizes the significance of tailoring content and leveraging Instagram’s advanced tools for audience segmentation.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17495362

Author: Rajabov, Jaxongir

Institution: Samarkand branch of Tashkent State University of Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7103178649

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