Work

Evolution of country emotions and their impact on brand engagement among foreign residents

Year: 2025

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-03-2025-0099

Authors: Miao Miao, Shinichiro Terasaki, Kyung Tae Lee

Institutions: Ritsumeikan University, Chuo University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Award: A Study on Loyalty Creation in Retail through Unconscious Habitual Behavior

OpenAlex ID: W7103654236

FWCI: 1.818

Cites: 83

Cited by: 1

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