Work

Social media marketing and purchase intention: the mediation of customer-based brand equity and adoption preparedness

Year: 2025

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-10-2023-0783

Authors: Wenjin Huo, Raffaele Filieri

Institutions: University of Greenwich, Audencia Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7104631225

FWCI: 10.78

Cites: 169

Cited by: 6

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