Work

Comparing emotional and rational appeals in CSR messaging for sport products

Year: 2025

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-04-2025-0202

Authors: Sinhae Roh, Zack P. Pedersen, Kevin K. Byon, Paul M. Pedersen

Institutions: Indiana University Bloomington, Indiana University, West Virginia University, Southern Methodist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7104672080

FWCI: 5.428

Cites: 51

Cited by: 3

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