The Influence of Functional and Symbolic Consumption Values and Prestige Sensitivity on the Formation of Brand Evangelism in the Golf Apparel Context: Focusing on Millennials and Gen Z Consumers
Year: 2025
Type: article
Study design: Observational Study
Source: 한국스포츠산업경영학회지
Authors: Dahui Kang, Geumjeong Lim, Hyunwoo Kim, Sangbin Lee, Choong Hoon Lim
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7104963883
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