Traditional Marketing vs. Digital Economy
Year: 2025
Type: article
Abstract: The 21st decades has seen a changes in global trading. Firstly run by the quick growth of the digital economy, which has challenged the traditional control of recognized markets. This paper examines the rise of social media platforms, search engines and internet marketing software has opened up several opportunities for businesses to connect with their consumers in a more personal, engaging manner. Emerging technologies have merged physical and digital marketing activities. The evolution from traditional marketing to digital economy methods still hold relevance in the digital age but businesses are rapidly transitioning towards digital means due to their vast potential and scalability. While the modification to digital economy is apparent traditional marketing continues to hold its ground in certain industries and markets. However, the trend suggests an increasingly integrated approach, where digital economy and traditional marketing methods coexist and complement each other. In the future, marketers may need to focus on creating whole customer experiences, exceeding the boundaries of traditional marketing and digital economy. The future of marketing lies in a synergistic blend of traditional and digital approaches. Digital economy spreads market access, highly transactions and modifying’s financial system. Traditional markets needed for supporting employment, community and cultural behavior’s.
Author: Humbe, Sakharam Dagadu
Institution: Shivaji University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7105070899
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