Work

Preferred YouTube Genre's Impact on User behavior : Serial Mediation of PSI and Fandom

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of the Korea Entertainment Industry Association

DOI: 10.21184/jkeia.2025.10.19.6.27

Authors: Ju-Hyeong Choi, Eun-A Park, Soon-Myung Lee

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7105615365

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