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Guardians of Truth - Fight Against Greenwashing - State of the Art Report

Year: 2025

Type: article

Abstract: The youth-focused State of the Art Report, developed under the Guardians of Truth (GoT) Erasmus+ project, explores how greenwashing appears in Bulgaria, Germany, the Netherlands, and Turkey. It examines young people’s awareness, presents key findings from surveys and focus groups, identifies common greenwashing practices, and highlights tools, best practices, and actionable steps to empower youth to recognise and challenge misleading environmental claims.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17605676

Author: Impact Grid e.V, Germany

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: green

OpenAlex ID: W7105741129

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