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The Sephora Kids Dilemma: a global phenomenon.

Year: 2025

Type: article

Abstract: The Sephora Kids phenomenon highlights the influence of social media and consumerism on pre-teens’ engagement with adult beauty products. This study examines the impact of influencers, marketing strategies, and parental complicity on young individuals’ self-perception and mental health, revealing the normalization of unrealistic beauty standards and potential long-term consequences.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17622510

Authors: Elis Vazquez Rodrigues, Giada Sommovigo, Valeria Baña, Albenis Rodríguez

Institutions: Universidade da Coruña, University of Genoa

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W7105832882

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