Work

How pre-purchase return tendency shapes planned vs. unplanned returns in livestream commerce

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104616

Authors: Qishen Zhou, Anton Yang, Yalan Xu, Fangmin Zhan

Institutions: China University of Geosciences, Yale University, Wuzhou University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Ministry of Education of the People's Republic of China, Humanities and Social Science Fund of Ministry of Education of China

Award: G6658813725

OpenAlex ID: W7106220474

FWCI: 7.238

Cites: 51

Cited by: 4

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