Work

Social CRM and reciprocal behaviour among Latin American consumers

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-08-2024-0383

Authors: Ainsworth Anthony Bailey, Carolyn Bonifield, Alejandro Arias-Salazar, Juliana Villegas

Institutions: University of Toledo, University of Vermont, EIA University, Universidad EAFIT

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7106483203

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Cites: 78

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