Work

From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps

Year: 2025

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1177/10949968251404927

Authors: Konstantin Pikal, Francisco Villarroel Ordenes, Dennis Herhausen, Paolo Tamagnini

Institutions: Kedge Business School, University of Bologna

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7106506987

FWCI:

Cites: 54

Cited by:

Related to: