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Start on Sustainability - Starter Kit Module 4 - Serving Green Customers

Year: 2025

Type: article

Abstract: This unit focuses on consumer behaviour and the role businesses play in offering genuinely sustainable products. It explains how green marketing, transparent labelling, and responsible practices help customers make informed choices, driving both environmental benefits and stronger brand trust.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.17695224

Author: GLOBAL IMPACT GRID, Germany

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

OpenAlex ID: W7106534405

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