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Start on Sustainability - Starter Kit Module 10 - Pitfalls in Sustainable Businesses

Year: 2025
Type: article
Abstract: This unit addresses the common barriers micro-SMEs face in sustainability, from financial limitations to risks like greenwashing. It offers practical solutions, including accessing EU support, building sustainable culture, and setting clear goals, helping businesses turn challenges into opportunities.
Author: GLOBAL IMPACT GRID, Germany
Language: English
Subfield: Marketing
Open Access status: green
OpenAlex ID: W7106548040
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