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Sustainability Meets Branding: How Brand Image Shapes the Impact of Green Products on Purchase Decisions at Fore Coffee

Year: 2025

Type: article

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Author: Wardhana Haeruddin, Muhammad Ilham

Institution: State University of Makassar

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7106598678

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