Financial planning and pricing of services in the premium manicure segment
Year: 2025
Type: article
Abstract: The study focuses on a financial-planning model and pricing methodology for solo practitioners operating in the premium nail-care segment. Its objective is to substantiate a value-based pricing strategy as a key factor in achieving high profitability and long-term stability amid intense competition. The methodological framework comprises a systematic review of recent scholarly literature on service economics, small-business financial management, and luxury consumer psychology, supplemented by an in-depth examination of an advanced case study. The investigation establishes that the traditional cost-plus approach fails to reflect the importance of intangible assets—specifically distinctive professional expertise, procedural safety guarantees, and the client’s long-lasting cosmetic and wellness benefits. The proposed model demonstrates that premium price setting directly results from investment in advanced training, the use of top-quality materials, and the development of proprietary techniques. Findings indicate that this strategy fosters sustained high demand, the creation of waiting lists, and minimal marketing expenditure, thereby ensuring exceptional financial performance. The conclusions will be valuable to beauty-service entrepreneurs, financial advisers, and professionals seeking entry into the luxury segment.
Author: Khidirbekova, Mariia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7107952093
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