Green Marketing and Consumer Purchasing Behavior: A Systematic Literature Review through the Lens of Behavioral Economics
Year: 2025
Type: review
Authors: L. Estropia, Delia Francesca, C. Remoreras, Ma. Charis Eve, Campos, Karl P
Institution: University of Southeastern Philippines
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7108000225
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