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Virtual Influence and Material Aspirations: A Socio-digital Study of Hyper-consumerism in Kerala’s Non-Urban Populace

Year: 2025

Type: article

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Koodayil, Shyju, Manoharan, Mk. Sourav, Praveen, Mv., Vineethan, T

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7108002123

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