Work

Time tells all: The impact of long-term brand activism on brand loyalty and hypocrisy perceptions

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104659

Authors: Xia Jiang, Hanzhang Chen, Xinghong Qin, Xi Lei

Institutions: Chongqing Technology and Business University, Shantou University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Chongqing, Humanities and Social Science Fund of Ministry of Education of China

Awards: G6168201485, G723266378, G8086498919

OpenAlex ID: W7108204705

FWCI: 3.776

Cites: 56

Cited by: 5

Related to: 10