Work

Visibility of Black‐Owned Businesses: The Impact of Minority Cues and Support Appeals in Online Consumer Behavior

Year: 2025

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70081

Author: Min Chung Han

Institution: Kean University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W7110039736

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Cites: 88

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