Work

Decoding E-WOM’s role in financial purchase: insights on information, facilitation and argument quality

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-12-2024-0048

Authors: Muddasar Ghani Khwaja, Alhamzah F. Abbas, Syed Muhammad Taqi Zaidi, Athar Hameed

Institutions: Keele University, University of Technology Malaysia, University of Staffordshire, Westminster International University in Tashkent

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7110039839

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Cites: 51

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