Work

Effects and Prospect of Digital Marketing in Business Growth of Azizi Bank

Year: 2025

Type: article

Abstract: As we live in a dynamic world, we accept that technology is a rapidly evolving phenomenon and that digital marketing is currently the most popular marketing tactic, which has significantly affected the marketing sector. This study aims to improve comprehension of the significance and meaning of digital marketing. Big businesses are typically of interest when it comes to creating and evaluating marketing theory. The study was conducted in Azizi Bank to evaluate the effects and prospects of digital marketing in business growth. The marketing department of Azizi Bank was surveyed to collect real-time data and analyze the data in SPSS. Most respondents agree about the effects and prospects of digital marketing, and using it professionally can optimize the attraction of more businesses. Also, search engine marketing at Azizi Bank has a significantly superior effect on its business growth.

Source: Bakhtar International Journal of Economics and Management Review

DOI: 10.65460/vol1_iss2_a5

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W7110124020

FWCI:

Cites:

Cited by:

Related to: