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The social impact of sport: Marketing strategies for inclusion, community engagement and corporate benefit

Year: 2025

Type: article

Source: Journal of cultural marketing strategy.

DOI: 10.69554/yret3232

Author: Tanya K. Jones

Institution: California State University, Fullerton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W7110279506

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