Work

The role of generational product innovation rhythm in shaping consumer engagement for digital products

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2025-0881

Authors: Zhi Yang, Jiaxin Bao, Shengmei Wu, Min Huang

Institution: Hunan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Major Program of National Fund of Philosophy and Social Science of China

Award: G3765588233

OpenAlex ID: W7110354686

FWCI: 1.796

Cites: 94

Cited by: 1

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