A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers
Year: 2025
Type: article
Authors: Xinlan Li, Li Xiao
Institution: Fudan University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7110925670