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The power of attraction: how brand allure capital builds digital consumer connections with luxury brands

Year: 2025

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2025-0429

Authors: Wonbae Pang, Minjung Cho, Eunju Ko

Institutions: Hongik University, Hong Kong Polytechnic University, Yonsei University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7110929993

FWCI: 1.809

Cites: 54

Cited by: 1

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