Work

Retailing and technological affordances: understanding the subjective realities of interactive buying through Scan and Go apps

Year: 2025

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-02-2022-0139

Authors: Muhammad Naeem, Wilson Ozuem, Kerry Howell, Silvia Ranfagni

Institutions: Canterbury Christ Church University, Arden University, University of Cumbria, Northumbria University, University of Florence

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7111175405

FWCI: 5.428

Cites:

Cited by: 3

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