The Influence of Brand Slogan-Sponsored Event Congruity on Brand Trust: The Mediating Role of Attitude towards Sponsorship
Year: 2025
Type: article
Authors: Noraziah Mohd Amin, Nursafwah Tugiman, Mohamad Noor Salehhuddin Sharipudin
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7111262500
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