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‘Planet placement’. How stories influence consumer behaviour

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: ePrints Soton (University of Southampton)

Author: Baden, Denise

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7112069902

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