Work

How the Effects of Loyalty Programs, Relationship Benefits, and Relationship Quality Create Customer Loyalty? the Case of Taiwan Starbucks Coffee

Year: 2017

Type: article

Study design: Observational Study

Source: Chinese Culture University Repository

DOI: 10.6220/joq.2017.24(2).04

Authors: Ya-Ti Hsu, Kuo‐Chien Chang, Nien‐Te Kuo, Chia‐Lin Hsu, Chih-Hao Wang

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3165253962

FWCI: 0.397

Cites:

Cited by: 1

Related to: 10