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Physical Stores as a “Place” to Enhance Brand Value -Mechanisms of Brand Value Enhancement Brought about by “Extraordinary Experiences” in Physical Stores-

Year: 2025

Type: article

Abstract: departmental bulletin paper

Source: Waseda University Repository (Waseda University)

Authors: 長沢, 伸也, Nagasawa, Shin’ya, 池本, 和博, Ikemoto, Kazuhiro

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7112376352

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