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Attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley

Year: 2024

Type: article

Abstract: The primary purpose of this study was to determine the correlation between attitude, subjective norms, and perceived behavioral control towards fast fashion buying behavior among adults in Klang Valley, Malaysia. Two hundred eleven adults participated in this study, and volunteers administered the participants. The data were collected through a set of self-administered questionnaires. The finding demonstrated that there is a significant relationship was found between attitude (r=.872, p=.000), subjective norms (r=.771, p=.000), and perceived behavioral control (PBC) (r=.766, p=.000) towards fast fashion buying behavior. Findings from this study suggest that personal factors like attitude, subjective norms, and PBC can significantly correlate with fast fashion buying behavior.

Source: Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia)

Authors: Md Jusoh, Zuroni, Loo, Zheng Hao

Institution: Universiti Putra Malaysia

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7112622176

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