Aesthetic persuasion: how artistic packaging and visual storytelling drive cosmetic brand choices
Year: 2025
Type: article
Authors: Muthusamy, Geetha, Hasbullah, Nornajihah Nadia, Naseri, Roszi Naszariah Nasni, Yahya, Wan Kalthom
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7112809943
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