Digital marketing strategies to meet digital consumers’ behavior in the new era
Year: 2025
Type: article
Abstract: This paper examines how digital marketing is being reshaped by five interrelated tensions: balancing data privacy and personalization
Authors: Natale Palmucci, Dario, Di Prima, Christian, Magrelli, Vittoria
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7114833399
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