Work

Visual fidelity and price transparency in luxury-brand NFTs: Impacts on consumer authenticity perceptions and purchase intentions in metaverse retailing

Year: 2025

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2025.104651

Author: Guanglu Liu

Institution: University of Science and Technology Liaoning

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7114907061

FWCI: 3.701

Cites: 47

Cited by: 5

Related to: 10