Unpacking the Mind of the Online Shopper: Psychological Factors in Online Impulse Buying
Year: 2025
Type: article
Abstract: Online impulse buying has grown into a significant and complex behavior in the digital economy, driven largely by psychological and emotional factors. This article provides an in-depth review of the psychological factors underlying impulsive online buying behaviour. The study examines the effects of stress, self-esteem, materialism, boredom, positive affect and Hedonic Consumption. The findings suggest that impulsive buying may be linked to lesser levels of self-esteem and that those who are highly sensitive to stress may utilise it as a coping strategy for negative feelings. Impulsive online purchases are closely linked to materialistic values and a strong desire for the products. Boredom is a major antecedent, and shopping is commonly used as a coping mechanism. Emotional states impact browsing activities, which in turn determine impulse buying tendencies. These insights collectively offer a comprehensive understanding of the psychological factors affecting impulsive consumer behavior in digital environments.
Authors: Singh, Kavita, Saurabh, Singh, Sushma, Singh, Dr. Sanjeev Kumar
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7114993471
FWCI:
Cites:
Cited by:
Related to: