Work

Effectiveness of experiential business models marketing in building customer engagement

Year: 2025

Type: article

Source: International Journal of Business and Systems Research

DOI: 10.1504/ijbsr.2026.150378

Authors: M. Sivakoti Reddy, Ashutosh Singh, M. Jagadish Kumar, Rameshwaran Byloppilly, Krishna B. Koppa

Institutions: Vignan's Foundation for Science, Technology & Research, GLA University, City University Ajman, Jain University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7114997091

FWCI:

Cites:

Cited by:

Related to: