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Hoping to get it right: the role of variety-seeking in the context of gift giving

Year: 2025

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-08-2024-7108

Authors: Guanling Huang, Han Zhang

Institution: Minjiang University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Natural Science Foundation of Fujian Province

Award: G6744510019

OpenAlex ID: W7115705554

FWCI:

Cites: 56

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