Work

Evaluating the varied aspects of mobile advertising and its implications in the contemporary market - a systematic literature review

Year: 2025

Type: review

Study design: Systematic Review

Source: International Journal of Internet Marketing and Advertising

DOI: 10.1504/ijima.2026.150511

Authors: Mudit Gera, Dharminder Kumar Batra, Deepak Tandon

Institution: International Management Institute

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7115707801

FWCI: 0.334

Cites:

Cited by: 1

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