Work

Consumers’ Responses to Product Placement in Movies

Year: 2025

Type: article

Source: Global Business and Organizational Excellence

DOI: 10.1002/joe.70022

Author: Ravineet Kaur

Institution: Lovely Professional University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7116711798

FWCI: 1.841

Cites: 50

Cited by: 1

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