Work

Brands as eigenforms: how recursive knowledge sharing creates value

Year: 2025

Type: article

Source: Journal of Knowledge Management

DOI: 10.1108/jkm-08-2025-1256

Authors: Gandolfo Dominici, Constantin Bratianu, Valerio Lacagnina

Institutions: University of Palermo, Bucharest University of Economic Studies

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7117114287

FWCI: 1.809

Cites: 42

Cited by: 1

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