Work

Influence of consumer anxiety on preference for self-improvement products

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2024-1636

Authors: Jun Wang, Meng-Ran Li, Cheng-Yue Yin

Institutions: Jilin Agricultural University, Guizhou University, Northeast Normal University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W7117366209

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Cites: 79

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