Work

Virtual influencers in tourism: the roles of language style and social presence

Year: 2025

Type: article

Source: Tourism Review

DOI: 10.1108/tr-08-2025-0899

Authors: Duo-Ning Yuan, Yi-Nan Chen, Liang-Liang Han

Institution: Liaoning University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G8227152116

OpenAlex ID: W7117374005

FWCI: 5.531

Cites: 57

Cited by: 3

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